When I came up with the idea for SleeQR I didn’t have any clients yet so the obvious first project was our other company, URITGUYS. After a few weeks of revisions to the code itself, I finally made this advertisement meant for magazines, trade publications, and newspapers. It was also flexible enough to be used for postcards, posters, and even the backs of business cards. The concept came together after i looked at an old pile of computer parts and thought it would be a cool design to put a QR code on a microchip. Then I got the idea to put my new microchip/PCB inspired QR code on a large chip in the middle of a PCB.